Email marketing is a powerful digital marketing strategy that can help small businesses build a personal connection with their subscribers. The personal touch of email marketing is much more effective than social media, and you can scale your marketing efforts with email marketing software. It also helps measure customer engagement, and it's cheap to sign up for a plan. I use and recommend for you to access the best email marketing for small business, and its plans are affordable and easy to use. Its pricing is based on the number of subscribers you have.

best email marketing for small business

Cakemail

If you are a small business owner looking to increase sales and brand awareness, Cakemail can help. The platform has a simple interface and offers tools to manage deliverability. The platform also allows you to track subscriber actions and see reports that compare sent and unsubscribed emails. It also integrates with social media and Google Analytics. With its analytics API, you can monitor the effectiveness of your communications and make informed decisions.

Cakemail helps you segment your contacts easily, so you can send targeted messages to a select group. You can use customizable fields to categorize your contacts based on their past behaviors and interests. The app also helps you manage duplicate emails, so you can resend the same campaign to different segments. This way, you can save time and effort and keep your email lists organized and up to date.

Cakemail allows you to create custom marketing emails from scratch, adding photos, videos, and GIFs. You can also edit your email templates and choose the look and feel that you want to communicate with your subscribers. After you have completed your campaign, you can preview it on the desktop and on your mobile. Cakemail also adapts to various screen sizes, so it looks great no matter what device you're using.

Moosend

Moosend has some excellent email marketing features for small businesses, and it's easy to use, too. It has a drag-and-drop builder and offers an unlimited number of email campaigns. The company's automation workflow makes many tasks easier, freeing up time for more important tasks. It also offers several ecommerce integrations and list validation services. It has a low price, which is attractive for many small businesses.

The integration process is easy and doesn't require any HTML knowledge. You can integrate Moosend with your website, an ecommerce platform, CRM, and even third-party tracking applications to provide advanced reporting. The platform also features an advanced tracking feature, which allows you to create unique customer profiles and use advanced techniques to track the marketing process. The company also offers free webinars and knowledge base articles. There's no need to hire a developer to integrate your email marketing.

The software has a recipient analysis tool, which lets you know more about the people who open your emails. This helps you send relevant content and personalized messages. It also helps you track your email marketing campaign, so you'll know if it's working. For example, if you have a new product, it can recommend something related to it. Moosend is also great for personalizing content.

Sendinblue

A drag and drop editor and more than 60 email templates make sending newsletters easy, even for non-technical users. If your newsletter is mostly text, you might want to stick to using the rich text editor. You can also import custom HTML email templates. While the latter offers the most creative control, it's also the most complicated to use. For that reason, we recommend sending newsletters to people who have some programming knowledge.

Despite its price, SendinBlue has many benefits, including its ease of use and affordable pricing. A free account lets you send up to 300 emails per day and comes with a limit of 300 emails. It also offers a dedicated IP address for reputation protection. It also has a chat feature that lets you communicate with your subscribers and has a feature that integrates with Shopify and Salesforce. Lastly, the tool has integrations with Intercom, Salesforce, and Shopify, making it a convenient email marketing solution for small businesses.

If you're looking for a comprehensive tool that allows you to automate your emails and manage your entire mailing list, Sendinblue is a good choice. This tool allows you to send transactional emails to customers, such as order confirmations and password resets. In addition, it allows you to use dozens of third-party integrations, including Zapier, which facilitates thousands more.

ActiveCampaign

ActiveCampaign excels in importing contacts from third-party applications, like 123ContactForm, Asana, Basecamp, Eventbrite, and PayPal. It also supports integration with Zoho CRM, MySQL, and PayPal. It can also import data from XLSX files and convert them to Google Spreadsheets. However, the price depends on the number of subscribers you have.

Besides email marketing, ActiveCampaign offers sales CRM and marketing automation, allowing you to set up powerful automated processes. The platform also allows you to know more about each contact, which makes it easier to tailor messages to each one. These features help you grow your customer base and keep your existing customers happy. You can also create triggered emails and follow-ups to keep customer engagement high. ActiveCampaign is a great choice if you want to expand your customer base.

With ActiveCampaign, you can easily manage your lists. You can create multiple campaigns, send emails on a schedule, or fine-tune your messages based on your business needs. You can also see your workflow through flowchart-like graphics. These features are essential for a small business to keep in touch with customers and make a profit. ActiveCampaign is the best email marketing for small businesses.

The CRM in ActiveCampaign lets you store data on contacts, leads, and deals. You can also use lead scoring, contact score, and deal score to set up actions on your subscribers. If you're sending email blasts to a list of prospects, you can assign different scores to different segments of subscribers and use them to tailor future emails. This way, you can send emails to your target audience.

GetResponse

If you are a small business owner looking to build an email marketing campaign, GetResponse is a great choice. It offers drag and drop message builder that helps you create high-converting funnels. You can choose from a variety of lead magnets or create your own. This service also helps you send emails to your subscribers automatically. It also offers a free 30-day trial, so you can see if the service is right for you.

GetResponse offers a number of features to help your small business succeed online. You can create a profile for your subscribers, personalize email subject lines, build lists, and sell digital products. You can also integrate Facebook ads and ecommerce into your marketing strategy. All of this means you can easily build your marketing strategy from scratch and have the power to scale up. Ultimately, GetResponse is the best email marketing for small businesses.

Another great feature of GetResponse is its ability to integrate with third-party platforms. If you want to sell physical or digital products, you can integrate GetResponse with Shopify, BigCommerce, or Etsy. You can also integrate GetResponse with Zapier for additional convenience. While GetResponse is best suited for small businesses, it's not the best option for merchants with large product catalogs. With that said, it does offer integrations with 150 different systems and offers live chat support.

Wishpond

Wishpond has become the go-to tool for thousands of small businesses that want to nurture relationships with their customers. Its comprehensive email marketing platform helps small businesses achieve higher levels of engagement and deliver better results, while generating higher ROI. This list-building tool enables you to easily create and manage email campaigns, and it provides a host of advanced features and user experiences that help small businesses grow their businesses. Here are a few reasons why Wishpond is the best email marketing for small business.

Its powerful platform lets you customize your campaigns and integrate with many other services and tools. Wishpond offers a built-in CRM that lets you import leads from other email marketing systems. With Wishpond, you can send targeted email campaigns, improve your online marketing techniques, and automate the nurturing process. Wishpond also allows you to integrate many features of your website, including mobile-responsive pages, conversion tracking, and custom forms management.

Wishpond's Everything You Need plan costs $99 a month and gives you up to 2,500 contacts. You can also access Wishpond's API and implement custom JavaScript and CSS. The $199 Rapid Growth plan comes with a free implementation coaching, worth up to $1,500. It also offers best-in-class email deliverability. For a small fee, you can use Wishpond to send unlimited emails.