Search Engine Optimization (SEO) has been around since the beginning. There have been many evolutions and innovations along the way however, most notably the introduction of organic SEO techniques. Organic SEO, also known as "non-traditional" or "nofollow" SEO is not based on link building; rather, it relies on search engine algorithms to determine which content of a site's pages are relevant to, and thus, rank accordingly. This is unlike older SEO methods, which often times penalize pages that rely solely on certain keywords and keyword combinations, while still maintaining high rankings for others.

Organic SEO has been leveling the playing field for years, making it possible for small sites without much money to compete with the powerhouses of the world. The major shake up that took place with the Panda update, however, was that Google suddenly went against its own guidelines, banning the use of some of the most popular techniques used to maintain high search rankings. SEO experts scrambled to come up with ways to create quality content, while simultaneously, testing new pages to see if they would be banned as well.

Before the Panda update, SEO specialists used to depend on the existence of backlinks, or links directed towards a specific page within a website. Backlinks are a necessary component of good SEO and are designed to increase a website's ranking with search queries. Backlinks are the main method search engines use to determine relevancy. They are determined by looking at the total number of inbound links, both outbound and inbound, to a particular website. Google uses the number of inbound backlinks to rank a page higher with its search queries, therefore, having more of them will get your page higher in the rankings, and consequently, give you more traffic.

The problem came about when Google started to crawl websites more frequently, and more frequently they implemented stricter rules when it came to linking. This resulted in many websites being removed from the index entirely, and in some cases, their rankings were even lower than before. Backlink owners then began to look for other means to increase their ranks in the search results. Many SEO experts came up with different ways of attracting searcher queries. Some used to ask webmasters to link to their own site, to increase their rankings. Others resorted to link trading with other webmasters, offering to exchange links with them in order to increase their rankings in the search results.

SEO experts took this opportunity to improve the way their services worked and introduced new features that would allow clients to improve their services. SEO companies started to work on improving their rankings in the search results for their specific target keywords, as well as for all the main keywords that are most relevant to their business. Google introduced the Pagerank attribute to their algorithm in July 2021. Google has been using the Pagerank attribute for several years already, and it has proven to be very useful for both the companies and the clients.

Another interesting part of the brief history of SEO is the rise of social media. Facebook, Twitter, and Digg were introduced, and many people began to use these tools to find news stories and other important information about their industry. This is how Google found Squidoo, and other blog directories. The major social media platforms have actually been around longer than SEO, but they gained momentum after Google released its Pagerank attribute. In fact, Google actually bought social networking giant Twitter for $50 million in 2021 - this paved the way for many internet marketers to create viral campaigns, which are characterized by sending large amounts of traffic to a specific website.

Google launched its latest algorithm update in October 2021. The update introduced several changes, most notable of which are the attempts to provide better results based on local search queries. The main reason behind the change is the increasing popularity of mobile-friendly websites. Today, most people access the internet using their mobile phones - this means that Google has to constantly monitor the behavior of searchers who use these devices to conduct local search queries. According to Google's latest analysis, people who conducted searches with local search queries more frequently are willing to stick to local websites, compared to users who conduct local searches on their personal computers.

To be able to gain a competitive advantage over other companies, SEO experts need to make sure that their websites receive as many backlinks as possible. Google's latest algorithm update introduced the" Penguin" algorithm, which seeks to remove outdated and low quality links from the search results. This means that SEO experts will need to spend more time monitoring the activity of their clients' anchor texts. If an SEO expert fails to follow Google's latest updates, his or her website may be removed from the index entirely, causing its success to drop drastically.